I had the opportunity to lead PUMA’s Prime Squared Drop 2 campaign using a fully AI-generated approach.
The objective was to update existing campaign visuals with edgier, younger-looking Asian talents, while retaining the original outfits. 
With the exception of the apparel, all visual components were entirely AI-generated from scratch,
including models, backgrounds, lighting, and overall scene construction.














This project reimagines how fashion imagery can be fully produced with AI, while preserving the brand’s core identity;
a key focus was ensuring PUMA’s effervescent and sporty energy came through clearly in every visual.