Centred around the concept of self-love, the main objective of this campaign was to create brand awareness by driving FineToday brands
as an inclusive group embracing and empowering women of all ages, races, sizes, and walks of life. As the creative lead of the campaign, developed entirely in-house,
I was tasked with anchoring the direction, conceptualising the Key Visuals and social content, and ensuring the creative vision was properly delivered.