Led Dyson’s social content across always-on evergreen postings, seasonal campaigns, and new product launches.
The key challenge - and creative opportunity - was to consistently produce content that felt fresh, elevated, and engaging while maintaining
strong brand recognition in a high-frequency social environment.








    



My role was to drive narrative concepts from start to finish, overseeing art direction, set design, on-set direction, and post-production.
I collaborated closely with creative, production, and client teams to make sure each post delivered on performance while staying true to Dyson’s premium, design-led identity.