BELOTERO® REVIVE (MERZ AESTHETICS) Bare Your Glow is an APAC campaign aiming to:

1. Position BELOTERO® REVIVE as the go-to product for young adults who are new to dermal fillers
2. Build brand relationship with younger beauty-seekers at a personal and communal level
3. Emphasise BELOTERO’s safety profile and brand credentials to establish product trust



The campaign’s key messaging places an emphasis on Effortless Beauty – having more time for the important things in life
and Step Zero, the foundation of any skincare routine. 



I was given the opportunity to handle the campaign’s creative direction – my role involved conceptualising
and working with Key Visuals, TVC, social content, set design, producing, scriptwriting, and AR filters.